I know you’ve heard it before. In our modern business landscape, your business needs to have a social media presence. If you are unsure why then read on and find out.

According to Statista, the average daily social media usage is equal to 144 minutes per day. There are 3.76 billion active social media users as of April 2020. That is a lot of time and a lot of people on social media. I guess I could end this blog post here, but I’ll continue just in case you’re still not sure.

Build Awareness and Building

If people don’t know about your business, they can’t become your customers. Building your brand on social media will help people become aware of you and your business, what you do and why you do it. It can also take this one step further and help your business stay top of mind with potential clients. Also, you don’t want to leave your brands reputation and perception to chance on social media. Have a strategic, purposeful approach to your social media activities will help you with your brands reputation management.

Communicate Authority

You want to be the go-to source for information in your industry. Whenever anyone thinks about your products or services wouldn’t it be great if they just turned to you instinctively. That’s what building authority does. If you are on social media and you are producing consistent content that frames you as a thought leader you are going to command authority. Buyers look to thought leadership when making purchasing decisions.

Show Authenticity

One of the key elements we hammer on in sales training is you are naturally inclined to do business with someone you like. If you potential clients like your business, they are more likely to do business with you. If current clients like your business, you’ve got evangelists.

Be authentic and be yourself. Give people a chance to get to know your business and give them real reasons why they should like you. Social media is the perfect place for this.

Encourage Engagement

Get this. With social media you can actually talk to your clients and prospective clients. How awesome is that.

If you are not blown away by that you’ve not considered the bigger picture of this. You can stop complaints before they generate any steam, get new product ideas and innovations, get an honest audience reaction to new directions you want to take, actually find out exactly what your clients think of your services and so much more. You can learn so much about your customers with social media.

Seriously think about the possibilities for a bit here.

Provide Support

People expect brands to be available on social media, it’s that simple. A large amount of people now turn to social media with problems and complaints and they expect to find you there. If you are there, then you have the perfect opportunity to develop your reputation as a responsive and helpful. If you are not there, you lose the narrative and cannot control how the interaction pans out. Also, your competitors can take advantage of you silence.

Generate leads and sales

This is the most important aspect of social media for most companies. You want more leads and increased sales. Social networks offer advertising formats specifically designed to collect leads and help you make more sales. Also, it is not a shotgun approach where you hope you are hitting the right target audience. Social Media marketing is targeted advertising that if done correctly produces results.

Sales tools evolve and will continue to evolve. Social media has become a powerful sales tool that shouldn’t be ignored. Ignore it now and be left behind by your competitors who have embraced it.


This could be the shortest conclusion I’ve ever written. How important is Social Media for your business?



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