Integrated Online Marketing Strategy
An integrated marketing campaign allows for all aspects of your marketing message to present the same message and assist each other in obtaining your goals. This ensures that no one aspect is working against another and that each one is informing the rest. By creating a strategic marketing campaign, we are able to take the successes within one marketing activity and see how can be used across the others.
Why Integrated Marketing Makes Sense
Taking a strategic approach to integrating online marketing campaigns we are able to better define target audiences and coordinate all aspects of your online marketing including Google Ads, search engine optimisation, social media marketing, and email marketing. This forms a cohesive approach combining channels such as content, email, display advertising, social media, and search advertising and provides your specific audience a consistent message.
We value this dynamic approach as we understand that every business has its own unique goals and objectives. With an integrated marketing approach, the focus is less on which marketing activities to use but rather on what would be the best strategy to achieve your business goals and objectives.
In creating an integrative marketing strategy for your business, we take the following approach:
- First, we gain an in-depth understanding of how the marketing activities will fit within your business.
- Second, we identify meaningful goals and objectives. We will work with you to develop SMART (Specific, Measurable, Achievable, Realistic, and Timely) goals.
- Third, we will develop a strategy, including what marketing channels and activities are needed, that will help you reach your goals.
- Fourth, we develop core objectives for each specific marketing channel and activity. During this phase smart goals will be reconfirmed and reassessed if needed.
- The campaigns will then be launched.
- Lastly, the campaigns will be reported on, and evaluated, continuously and results will be assessed based on the SMART goals. We will strategically evaluate each marketing channel and activity within the broader scope of the campaign and make changes and suggestions where needed.
Contact Us Today
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