Is search engine optimisation still needed in 2020 and should you be investing in it?
The year is 2020 and the world has gone mad. A lot of businesses are looking at what they can cut back on and what they should prioritise. I’m here to give you 6 reasons why SEO is something your business needs now more than ever.
Organic traffic is the best traffic
Just take a look at this:
- There are over 4 billion people online.
- 93% of online activities start on a search engine.
- There are 40,000 searches every second, and 3.5 billion searches per day.
We are not joking when we say there are millions of opportunities for your business to be found on search engines. The top positions on the search engine results page (SERP) will get the most traffic. Anyone on page two and deeper is getting practically nothing.
Trust & Credibility
When people use search engines, the company that appears in the first position for a term is viewed as trustworthy and credible. Think about yourself for a second. When you are looking for something and you do a search, say for “running shoes”, the first store that pops up is probably the one you are going to click on. I mean if Google thinks that they are the best, they must be. Additionally, visibility indirectly builds trust. So, the more people see you and your company, the more trustworthy you appear.
SEO is an investment in your company’s online presence. Having long term goals are important when you want to grow your company and sustain that growth. You want to be a contender in your vertical now and into the future.
The Buying Cycle
People will often research before making any sort of decision. Some research intensively and some do one or two quick searches. Either way, if you are there when they are searching and researching, you are in line to get the deal. If you’re not there, well they’re not doing business with you, are they?
No matter what you think about user experience, it matters to Google. User experience has become one of the primary concerns of SEO and Google has learned to interpret a favourable or unfavourable user experience. This means that in optimising your website you need to be improving user experience. It should go without saying but a better user experience means that users on your site will find what they are looking for easier and your bottom line will benefit from that.
SEO drives sales
Its what we all want isn’t it. Fundamentally, to just sit back and wait for potential clients to contact us. That is often the main purpose of SEO. It looks at generating inbound leads. Leads that are looking for you and your services. It’s much easier to close a sale if your potential clients are knocking on your door and are asking for your help.
It’s clear that search engine optimisation has a lot of benefits for businesses and that your company could benefit from it. From increasing leads and sales to investing in the long-term presence of your company and growing your brand online, SEO can have a massive impact on your company.